About me

My name is Pablo Sáenz de Tejada. And I consider myself a person passionate about technology, books, photography, and data. This page was born with the goal of compiling, in my free time, information that I find useful and that I would have liked to find more easily when I encountered difficulties related to the processing, preparation, analysis, and visualization of data and information. And especially to offer it in Spanish in an area where English has a huge presence.

If you want to know more about my background, keep reading.

In 2001, I began my university education studying computer systems engineering due to my interest in computing and technology. However, the experience did not convince me, and after two years I left this degree in search of something that motivated me more.

In addition to technology, I had always been interested in social sciences and humanities. So, I decided to make a radical change in my education and study Sociology, where I found the statistics, population, and the more "natural science-related" aspects of this field particularly interesting. That combination of humanities and sciences to better understand the world is where I found my calling.

Before finishing my degree in Sociology, I started working in Market Research as a quantitative analyst. At the end I spent 9 years dedicated to analyzing surveys at companies and working in projects for big telecommunication, pharmaceutical and media companies.

In 2014, I began to take an interest in analyzing and working with larger volumes of information and handling data more efficiently. At the end of 2014, during the peak of the Big Data boom, I discovered Tableau, a visual data analytics platform that I started learning on my own.

This interest led me in mid-2015, to secure a job in London to join the team at The Information Lab as part of the first cohort of The Data School, a training and development program aimed at creating experts in leading platforms for data processing, preparation, analysis, and visualization.

Without a doubt, it has been one of the best decisions I have made in my professional career and one of the best on a personal level. What was supposed to be a two-year adventure ended up lasting four. During this time, I had the opportunity to work on projects as a consultant or trainer for major companies such as Deloitte, Inmarsat, Viacom, BCG, easyJet, Virgin Atlantic, and PWC

During these years, I became an expert in Data preparation, analysis and visualization, focusing on Tableau and Alteryx, and even serving as a Tableau Public Ambassador for several consecutive years.

At the end of 2019, back in Madrid, I had the opportunity to open the office of The Information Lab in Spain with several partners, which meant starting my own company and business. These were intense and challenging years, as we opened just a few months before the COVID-19 pandemic started. Nevertheless, the project moved forward and grew during those years, although with significant personal strain.

In 2022, I had the opportunity to join the Tableau team at Salesforce Spain. Having worked as an external consultant for large companies, I liked the idea of testing my skills as an employee at one of the world's largest technology and software companies. I spent there 2.5 years as a Lead Solution Engineer, contributing my part to continue helping companies see, understand, and make better decisions with data.

After many years dedicated to the world of analytics, visualization, Business Intelligence, and Tableau, in 2024 I decided to seek new challenges and keep developing new skills. Therefore, I stepped out a bit of my comfort zone and began working at Snowflake as a Senior Partner Solutions Engineer, helping companies and consultancies maximize the value of their data with what I consider the leading data and AI platform.

Whenever possible, I keep learning as much as I can. I consider myself a jack of all trades and master of none, as in the past couple of years I have also tried to learn Python, dbt, AWS, Vega-Altair, and I would even like to dedicate time to DIY projects with Raspberry Pi. Like most people, my spare time is limited. Nevertheless, I have decided to try to help more people work with data, analyze it, understand it, and communicate with it. One of the most valuable things I have learned in recent years is that teaching others is not only very rewarding for me, but also that one of the best ways to learn and master something myself is to try to teach it to others. It is for these reasons that I started this website.

Welcome.